Without doubt, the Barossa in South Australia is well known around the world; as a premier destination for wine, food and a way of life that exudes generous hospitality and a certain Barossa only culture.

Lesser-known on a global scale but certainly just as significant is the region’s other primary industry – sheep and wool growing.

There are more than 220,000 sheep in the Barossa region many of which play an important role in vineyard management – acting as weed controllers, grazing beneath the vines over winter.

The fibre grown in the region is influenced, just as grapes are, by the environment, the seasons, the climate and the soil.  All of these elements are interconnected and can influence the performance and quality of the fibre that the Barossa merino sheep grows.